Last edited by Jujind
Monday, July 27, 2020 | History

6 edition of Nike Culture found in the catalog.

Nike Culture

The Sign of the Swoosh (Cultural Icons series)

by Robert Goldman

  • 162 Want to read
  • 5 Currently reading

Published by Sage Publications Ltd .
Written in English

    Subjects:
  • Advertising industry,
  • Cultural studies,
  • Sociology, Social Studies,
  • Social aspects,
  • Case studies,
  • Advertising,
  • History Of Specific Companies,
  • Sports,
  • Business & Economics,
  • Business / Economics / Finance,
  • Nike (Firm),
  • Business/Economics,
  • Marketing - General,
  • Advertising & Promotion,
  • Sociology - General,
  • Social Science / Sociology / General,
  • United States,
  • Marketing

  • The Physical Object
    FormatHardcover
    Number of Pages208
    ID Numbers
    Open LibraryOL8030406M
    ISBN 100761961488
    ISBN 109780761961482

      Nike uses social media to create a lifestyle and sense of community among fans. Its tweets are short, punchy and compelling, and nearly always included the hashtag #justdoit or other community-building hashtags like #nikewomen. Social media is powerful for brands such as Nike because it creates two-way interactions between fans and brands. Nike. The book, "Out of the Box: The Rise of Sneaker Culture," written by Bobbito Garcia and Elizabeth Semmelhack catalogs the exhibition and also highlights prototype drawings that span the career of.

    The book 'Nike Culture' is packed full of textual analysis. Page after page is saturated with the pursuit of discursive regimes as the authors admirably struggle through complex praxes of Nike's intertextuality. This process, though methodologically neces sary, at times provides a rather toilsome read.   Nike: The Superbrand Superbrands such as Nike have been described as one of the central mediums of globalization and as symbols of a global economy. These brands constantly appear in the top half of all studies of the most powerful brands, with .

      A second sweeping lawsuit has been filed against Nike Inc. in the wake of reports about a "boys' club" culture at the sportswear company. This time, the lawsuit was filed on Author: Matthew Kish. Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning underfoot.


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Nike Culture by Robert Goldman Download PDF EPUB FB2

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh. logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike′s advertising, outlines the contradictions between image and practice, and explores the logic of the sign by: This book is one of the first to take an in-depth look at how an advertising image works.

It situates the Nike swoosh. logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy.

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy.5/5(1).

Whether it's through one of our Run Clubs, apps, or Nike stores, our experts guide millions of people on their personal sport journeys. Creativity fuels our culture. With our open and global mindset, we're constantly curious about the world. We serve athletes in.

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign/5.

Best Books on Company Culture Inspire Your Team With These Books At CultureIQ we engage with the topic of company culture a lot — when we’re at work, when we’re talking at our dinner tables, when we’re doing some thinking on a run, when we’re reading on the. Nike asks you to accept cookies for performance, social media and advertising purposes.

Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To get more information or amend your preferences, press the ‘more information’ button or visit "Cookie Settings" at the bottom. Acclaimed shoe historian Elizabeth Semmelhack is senior curator at the Bata Shoe Museum, o Garcia is the leading authority on sneaker Hopkins is a conservator at the Bata Shoe Wells is the creator of Obsessive Sneaker Hatfield is a Nike Avar is Nike’s creative Adams was the founding creative /5(54).

Get this from a library. Nike culture: the sign of the swoosh. [Robert Goldman; Stephen Papson] -- "This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics." "This.

Nike’s culture did allow several female employees (or perhaps they just got fed up enough) to take it upon themselves to quietly conduct a survey on inappropriate behavior and pay : Alice Mann. Engrossing and illuminating, Nike Culture provides a wealth of detail harnessed to an authoritative analysis.

This book will be required reading on courses in sociology, media studies and cultural studies.3/5(1). Nike, Inc., named for the Greek goddess of victory, is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities.

NIKE, Inc. serves consumers worldwide by aligning to four key geographies—North America, Europe, Middle East and. Nike Culture The Sign of the Swoosh by Robert Goldman available in Trade Paperback onalso read synopsis and reviews.

Is advertising changing the way we think about society and ourselves. Does the sign-world of. This book is one of the first to take an in-depth look at how an advertising image works. It situates the "Nike swoosh" logo in terms of political economy, sociology, culture and semiotics.

Shoe Dog is the only business book that has EVER made me cry. Especially since Ive gotten older and washed my hands of corporate America I've become a bit more jaded. The story of the rise of Nike as told by co-founder Phil Knight (and ghost written by J.R. Moehringer of Tender Bar fame) will have you harken back to a time when employment was a /5.

The attitude of mystery and innovation features prominently in Nike's marketing and public image as well. Culture is strongest when there's little disconnect between what the public expects and. “ Shoe Dog is a great American story about luck, grit, know-how, and the magic alchemy of a handful of eccentric characters who came together to build Nike.

That it happened at all is a miracle, because as I learned from this book, though we are a nation that extols free enterprise, we also excel at thwarting it.

This is Phil Knight, one on /5(29). The Zappos Culture Book. "In my book 'Delivering Happiness: A Path to Profits, Passion, and Purpose', I write about how a company's culture and a company's brand are really just two sides of the same coin.

The brand is simply a lagging indicator of the culture. Over the past 13+ years, we've continuously experienced rapid growth. No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi published by Knopf Canada and Picador in Decembershortly after the WTO Ministerial Conference protests in Seattle had generated media attention around such issues, it became one of the most influential books about the alter-globalization movement and an international : Naomi Klein.

Andrews, D. and C. Cole (b) Book review, Men and Masculinities 1: Google Scholar | SAGE Journals Andrews, D. and S. Jackson () ‘Between and Beyond the Global and the Local: American Popular Sporting Culture in New Zealand’, International Review for Cited by: 1.

Nike's Influence on Popular Culture According topopular culture is the cultural activities or commercial products that are reflected, suited to, or. Nike’s long, successful race from startup to global enterprise is chronicled in the recent book, Shoe Dog.

The other company co-founder, Phil Knight, wrote. According to Nicholas Smith, author of the new book Kicks: The Great American Story of Sneakers, the whimsy of the waffle-iron shoes became the Author: Kate Keller.